Case Study

Heights × Table Eight

How a fast-growing DTC supplement brand scaled its creative output and freed its team — without adding to its internal headcount.

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Case Study

Heights × Table Eight

How a fast-growing DTC supplement brand scaled its creative output and freed its team — without adding to its internal headcount.

Book a free strategy call

The situation

Winning on creative — but stretched thin.

Let's start by saying Heights has a solid team run by "Dan Murray-Serter" Considered the "Steve Jobs" of the supplement industry. The brand was already winning with ad creative. Voted one of Europe's fastest-growing startups The problem wasn't ideas — it was capacity. With a small, fast-moving team, multiple agencies on the books in-house production kept slipping to the back of the queue.

A single in-house hire couldn't match the volume, range, or speed the account demanded. Something had to give.

Client Heights Dan Murray-Serter & Joel Freeman award-winning entrepreneurs running fast is growing supplement brand · fast growth · hungry Meta account

The real cost of standing still

The algorithm is hungry. Standing still costs you.

Meta's Andromeda algorithm wants 30–50 genuinely different assets in rotation. Feed it too few for too long and the math turns against you: frequency climbs, CPM rises, CPA creeps up.

It's a slow bleed by quarter end. Plenty of ideas in the room — no production capacity to bring them to life.

The shift

Not another agency. Production capacity.

They didn't need a new strategy or another vendor in the stack. They needed production capacity at a price that made sense — with daily access and flexibility. Table Eight came in as an extension of the internal team.

Without

Another agency to manage
Overloaded in-house editors
Production stuck in the queue
Volume, range and speed all capped

With Table Eight

A production partner, plugged in
Daily access and flexibility
An extension of the team — not a vendor
Output that keeps pace with the account

The intervention

What we brought to the table.

Shoots, on their terms

Ambassador and UGC shoots run to the brand's brief, schedule and style.

AI video expertise

New formats and fast iteration — AI video built into the production line.

Editing muscle at volume

Behind-the-scenes editing that turns raw footage into a steady stream of variations.

A true creative partner

Not only were we there to help with fulfilment, but we were more than happy to jump in creative meetings and help with the ideation.

Systems and process

Briefing, feedback and delivery wrapped in a process the team could actually rely on — so creative shipped on a predictable cadence.

We supported the team already there, caught what they missed, and filled the skills they lacked.

The difference

A wall of creative — instead of a trickle.

More creative, made easy

Their own vision, fully realised

Room to experiment

Better value per asset — five times the skill set, without five salaries

The multiplier effect

The biggest impact wasn't the content. It was what the content unlocked.

Stopped firefighting

With a reliable production line in place, the team stopped scrambling for the next asset and started working ahead of the account.

Experiment without risk

Cheap to test, easy to iterate — new angles got a fair shot.

Saw inside the engine

Clearer visibility into what was working and why.

Built confidence to scale

Proof that output could grow without breaking the team.

A bridge, not a crutch

Capacity that strengthened the team — never replaced it.

5×

the skill set

300+

and count in pieces of content

a fraction of agency cost

The takeaway · The proof point

We made content easy for HEIGHTS.

Adam El-Sharawy · Head of Production at HIGHTS

Table Eight are a fantastic team to work with. They joined us for several months on an ad hoc basis, helping us keep up with large content sprints. Initially supporting our editing team and helping on ambassador shoots, they quickly proved themselves invaluable. We later brought them onto a retainer, and they have since become an extension of the Heights creative team.

Book a free strategy call

Is this your brand?

Talented, stretched, and hungry for creative.

Your team is talented but stretched. Your Meta account is hungry for creative diversity. You don't need a bigger team or another agency — you need a production partner who plugs in and makes content easy.

That's Creative on Demand.

Book a free strategy call

table8media.com/creative-on-demand

Get in touch

Let's Talk About Your Creative.

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