Here are the steps that big businesses take to find their customer base and focus their strategy.

We take a look at how to identify your ideal online customers and  discuss how SME’s and start-ups can develop actionable marketing personas to guide online targeting and messaging.

Gareth Greenidge

Author Gareth Greenidge

My specialities include: identifying digital customer experience opportunities, managing CX and UX projects, marketing physical and online products, creating digital marketing strategies for start-ups and SME's, execution of paid advertising, CRO, managing social media campaigns, copywriting, content creation and analytics management.

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