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“You never get a second chance to make a first impression”

These wise words can be applied to all manner of situations.

A first date

A job interview

First meet with your partners parents

First impressions count!

The same principle applies to your business’ online brand.

Ask yourself the question, when prospects first come across my brand, whether that is via your company website or social channels ; what is their first impression?

  1. Do visitors get a sense of the brand’s personality and market positioning?
  2. Do they get a sense of the quality of the products and services available?
  3. Does your brand convey trustworthiness?

If you can’t answer in the affirmative for any of the questions above then you may need to set time and revenue aside to address those weaknesses.


User experience- is your brand’s website easy to use and navigate?

Does your website turn on new visitors or does it turn them off?

Does it clearly explain your brand’s unique proposition?

Do you have a quality logo design which conveys the story of the brand, or are you a bit embarrassed of it?



Do you have professional photography of yourself and your staff?

Is your work-space captured professionally?

Have you captured  behind the scenes images to fuel your social networks and humanise your brand?

Exceptional product photography is one of the most important areas you can invest in your business when it comes to digital branding. Product photography showcases what your business offers. So whether you run a hotel, restaurant or property make sure you capture your product or service professionally.


Brand story videos help tell your target audience who you are, what services you provide, and also conveys the brand personality and tone.

Behind the scenes footage pulls the curtain back and focuses on the people behind your brand, the team.

Explainer videos help your prospective customer understand your products and services better. This is a key aspect of digital branding because visitors to your website will appreciate that you value their attention.

Have you invested in these areas?

Social media

Visually stunning content is an extension of your brand. Ensuring your social channels are on point and look good will help create an overall look and feel to your brand, giving you an edge over the competition.

Gareth Greenidge

Author Gareth Greenidge

My specialities include: identifying digital customer experience opportunities, managing CX and UX projects, marketing physical and online products, creating digital marketing strategies for start-ups and SME's, execution of paid advertising, CRO, managing social media campaigns, copywriting, content creation and analytics management.

More posts by Gareth Greenidge

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