Skip to main content

“Here are some of the questions that I get asked on a regular basis by new clients and can serve as some helpful tips on what to think about when selecting a photographer to capture any aspect of your business.”


Can you show me your portfolio?  Make sure you can see examples of a photographer’s work. If you do not see what you are looking for but like the photographer’s portfolio, ask to see other examples.

It is not uncommon for potential clients to want to see specific examples of types of work we have done.  However, a photographer’s portfolio is usually not a complete representation of their body of work.  Ask them if they have any more examples of work similar to the job you will be commissioning so you can make an informed choice about whether to hire or not.


What is your track record working with small and larger businesses? Establishing if a company / photographer can handle the specific needs of your type of business is important to make sure there are no unwanted complications along the way.


Are you insured? – Depending on what you need the photography for this may be a high priority if the job requires a large shoot around members of the public or there are a lot of expenses linked to the shoot.

Location cost, model costs, props or something time-sensitive like an event that cannot be reproduced are all  factors that need to be considered. Knowing the photographer or company is insured will put your mind at ease.


Do you provide images licensed or unlicensed? – This is a common question and is good to discuss before booking a photographer so you both know where you stand?


Are you responsible for models and building release forms? Making sure all the correct documents are in place and ironing out who is taking care of the paper work is vital as no one wants to get sued or be forced to remove content because the correct paperwork was not completed.

Do you need a hand with your visual branding, marketing strategy or online advertising.  Get in touch with us to schedule a free no obligation consultation.

Asher Gouldbourne

Author Asher Gouldbourne

I have a Strong foundation in Photography and Cinematography I have helped start dozens of companies from the ground up and specialise in creative media production, complemented by a knowledge of business marketing and user journey analysis.

More posts by Asher Gouldbourne